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How post event sketch-a-graphics can keep the learning alive


Have you ever been to an event and been fully engaged with the day only to go back to work and not have the chance to put your new ideas into practice because you kind of forgot what they were as soon as you’d slept?

Have you ever been to an event that was dull and boring but had information you really should be committing to memory?

Are you running an event where you want people to be able to recall information or do something differently afterwards?


If you answered yes to any of the above, then you’ll love reading about how this can be overcome by using a post-event sketch-a-graphic.


First things first, what is a post-event sketch-a-graphic? 

Put simply, it’s a sketch-a-graphic that is produced following the event that captures the important information from the session.  It could be a new process that was presented, a collection of idea generation tools, a summary of information – anything goes. The information is collected on the day and then turned into a summary visual afterwards.


What is a post-event sketch-a-graphic not?

It’s not capturing information live on the day for the audience to see or creating a beautiful cartoon of the day as it unfolds.  This is graphic recording (also known as visual recording, graphic scribing to name a few).  This has its place and is the perfect solution for some events, but it has a different purpose (in my view) to a post-event sketch-a-graphic.


How can a post-event sketch-a-graphic help you?

By summarising the key information from the day into a visual summary it makes the information more memorable, easier to recall and can even take people back to the moment of the day when it was being discussed.  The sketch-a-graphic aims to use the language from the day so that people can stay connected to it and even see things they might have said themselves.  This builds further connection to the information and a sense of ownership over what was said.

Sometimes the task of getting all those people into a room means that events are jam packed with presentations and discussion – and often this is just too much and causes information overload for attendees.  Having a simple write up of the things they need to know can be really helpful for them to see the key messages and not worry about the sheer volume of information available.  Having this write up in a visual form makes it far more interesting and even more likely that people will refer to it more often in the future.

And for those people that missed out on the day, a post-event sketch-a-graphic is a great way to get someone to feedback what they need to know; whether that’s one to one or being presented to a whole team.


Imagine if executive team meetings had post-event sketch-a-graphic’s rather than board style minutes…… wow….. now that’s a future to dream of! Sorry, went off into my own world for a moment then!


How big is a post-event sketch-a-graphic?

That depends completely on how you want to use it.  Personally I love seeing them as standard A4 size so that they can be sent out to attendees and printed easily if they want to stick them up or use them as conversation starters.  A3 works for this too if your printers are set up for that.

But realistically they can be any size you want; and bigger might be better if you are talking through it in front of a big group (or you can give them A4 handouts of course).

Size also depends on the amount of information that needs to be captured – it needs to be done at a size that is legible to people!  For this reason I sometimes create a series of sketch-a-graphic’s rather than one large one.  This works particularly well when events have clear sections or outcomes within them.

The choice is yours…..

This sounds amazing, how can I get one?

It’s easy; drop me a message with as much or as little information as you have and let’s talk about how we can make it happen.

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